The Growth in medical tourism has forced the hospitals today to comply with some standards in their administration and the way they run their operations. Thus, they are implementing Information Technology in a big way.
Following its sucess in HMIS, Srishti Software is today announcing its change to Channel Sales from the direct sales model it had been following so far. The health care industry in India is estimated to be worth US$ 20 billion, growing at a steady pace of about 20 per cent year-on-year, according to Mckinsey.
According to Ajay Sharma, CEO, Srishti Software, '' In the next few years implementation of high-end IT for operational and clinical integration, will be a key differentiator, and hospitals that do not do this will actually die.''
This is mainly because to attract international patients, the criteria is being either JCI of NABH ( National Accreditation Board for Hospital) complaint. Interestingly enough, NABH, which is an Indian accreditation, is more stringent than JCI. Today, only 20 hospitals across the country are NABH accredited.
In addition to automation of day-to-day admin and logistical processes, Srishti brings to the table high-end clinical intergration and analysis. Christened PARAS, Srishti's range of HMIS products offer a robust centralised, well-integrated, real-time solution that plays a key role in clinical integration and decision-making.
PARAS, has in the process been successfully implemented in more than 40 hospitals in India including:
- Zydus Hospitals & Healthcare Research Pvt. Ltd., Ahmedabad- Multilocation
- Centre for Sight, New Delhi- Multilocation
- Rajiv Gandhi Cancer Institute & Research Center, New Delhi
- SUT Hospital, Thiruvananthapuram- Multilocation
- KG Hospital, Coimbatore
- Narayana Nethralaya, Bangalore- Multilocation
- TATA Chemicals Hospital, Multilocation
- Sri Jayadeva Institute of Cardio Vascular Sciences & Research, Multilocation
- Mahavir Cancer Sansthan, Patna
- Prashant Memorial Charitable Hospital, Muzaffarpur
CHANNEL SALES MODEL
- Srishti today has regional master partners spread across the domestic market and one for North Africa and one for all six countries of the GCC.
- The international regional partners have their own channels and value-added resellers and local distributors.
- In the domestic market Srishti has 6 Value-Added Resellers (VARs) and around 20 resellers below them who are spread across the country.
- The VARs, who are trained by Srishti to basic Customisation, training and provide the first line of support. While the local resellers responsibilities are restricted to pure selling.
- Srishti provides back-up support and handholding and steps in on a need basis whenever there is an AMC.
Srishti Software is confident of clocking US$ 5 Million from sales in the current year, a big jump from the US$ 1.2 million in the same period last year.
A growth of more than 4 times year-on-year is expected.